The Northampton Development Corporation were in charge of overseeing Northampton’s New Town expansion from the late 60s into the 80s.

Shortly after central government told them to wrap up their activities prematurely, they released a radio jingle advertising Northampton’s transport links and proximity to the capital. The jingle was so catchy it was developed into a full-length record “60 Miles by Road or Rail” which is fondly recognised by many of its locals today. It’s even got a b-side called ‘Energy in Northampton’ about aliens arriving in Northampton! 

Our organisation shares its name with this record, recognising the importance of championing our town and all it has to offer, and doing so through playful and popular ways.